Selling links is a dangerous game these days. They are certainly one of the best ways to monetize a site with PR, but you risk that PR if you sell links. You see, it seems that Google will impose penalties on sites that they deem to be selling links for the purpose of PR instead of traffic.
So, what is the poor webmaster to do?
Obviously, how and why we sell advertising is a business decision that should be up to us, but just as obviously we cannot ignore Google's viewpoint as they are the site the currently determines PR.
My advice, go ahead and sell links. However, don't do it publicly! There are all kinds of link brokerages on the net -- though it is beyond the scope of this post for me to review them all for you.
Just do a search on Google and I'm sure you'll find them...
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