Building Adsense Revenue: Half A Map

I've been looking at my Adsense revenue reports for 2007. No, I'm not just looking at the total dollars brought in. I'm looking at the eCPM for each of the page specific URL channels that I've defined. Specifically, I know which posts are bringing in the highest levels of revenue over any specific period last year.

For example, my highest earning blog post was on a fitness related blog. The post was about research concerning a certain type of diet pill. Looking at my traffic statistics, Google Analytics and Google Webmaster Tools data, I can see what keywords are being used to find that post. I can also find out what ranking my post has in the SERPs for those particular terms.

If that wasn't clear enough to inspire you here is the partial roadmap:

• Create page (or section) specific channels so that you can monitor income levels at a low level.
• After a period of time determine income levels for each of your channels.
• Determine which keywords are bringing visitors to your high earning pages.
• Work on improving your SERPs for those productive pages.

At this point I am assuming you know how to improve your search engine ranking!

Building An Empire

I've been at this for a while now. For example, I have some web sites that have PR 4, PR 5 and right now one single PR 6 blog.

I also have a fair number of newer sites that aren't as established as these. However, once a site does become more established, it is a lot easier to monetize it. It also becomes easier to help your own new sites become more established.

Something I haven't done, but that I'm going to do, is see about using chat again. I used to chat, in the past, before it was so widespread. So, I'm not sure if it will be the same place it once was...

Pay Per Post Review

I've recently tried the PayPerPost network as an advertiser. It is a little confusing at first, but if you are willing to be patient, something I'm not, then you can hang out in their public forums and become acquainted with how things work before you jump in.

As with any type of business, Internet or otherwise, there are things that work well with this model and things that don't work so well. Obviously, to protect your investment you have to review and approve individual posts. This works well if you are on a tight budget but have lots of time.

For larger corporate activities I suspect it will more be a matter of limiting who can participate in a campaign based on PR and Alexa ranks. With these basic quality metrics (as well as PayPerPost's proprietary "tack" rating) in place, a larger company will simply fire and forget, trusting the systems in place. These systems ensure that the requirements of the paid posting opportunity are in fact met by individual bloggers before they earn revenue.