Pay Per Post Review

I've recently tried the PayPerPost network as an advertiser. It is a little confusing at first, but if you are willing to be patient, something I'm not, then you can hang out in their public forums and become acquainted with how things work before you jump in.

As with any type of business, Internet or otherwise, there are things that work well with this model and things that don't work so well. Obviously, to protect your investment you have to review and approve individual posts. This works well if you are on a tight budget but have lots of time.

For larger corporate activities I suspect it will more be a matter of limiting who can participate in a campaign based on PR and Alexa ranks. With these basic quality metrics (as well as PayPerPost's proprietary "tack" rating) in place, a larger company will simply fire and forget, trusting the systems in place. These systems ensure that the requirements of the paid posting opportunity are in fact met by individual bloggers before they earn revenue.